Rising pop/R&B star and singer/songwriter Alus has released new single "Wig!" in collaboration with prolific New York rap house artist, Cakes Da Killa. Released in celebration of Pride Month, the song "Wig!" comes with a captivating music video and the release of an exclusive NFT auction of visuals with all of the proceeds being donated to LGBTQ+ charity Transgender Law Center. Canada’s Drag Race queen Lemon is featured on the track with an iconic vocal sample.
The video was shot and directed by burgeoning filmmaker Sally Tran, with choreography by Omari Brown (Justin Bieber, Ashanti, Chris Brown). The choreography in the “Wig!” music video is an interpretation and embodiment of what using the term feels like. The track sonically evokes confidence, sass, and freedom from Alus and Cakes Da Killa, which is what the dance-led video represents in the form of a one-take shot on 16 mm film, featuring a cameo appearance from trans model and actress Yén Nguyen.
Speaking about the inspiration behind "Wig!" Alus says, "Wig" is one of my favorite expressions. I love how drag queen vernacular [which originated from AAVE] like 'wig' and 'wig snatched' have taken over pop culture. I think this song perfectly captures that energy and expression of being shook, amazed, or taken aback by something. This is a care-free anthem about self-expression to listen to whether you’re getting ready to go out or spilling tea with a bestie. Wigs are always getting snatched and now we have a song to go with the moment."
Listen to the single below, and let us know what you think.