CEO J'Tasha St. Cyr Talks Miss Everything Entertainment, Mentorship, and More

From a young age, J'Tasha St. Cyr has built her skills in the entertainment industry. Her experience in numerous roles, including those across film, dance, music, and modeling, prepared her to establish her own company.



At age 18, St. Cyr founded her entertainment company, Miss Everything Entertainment, to help empower women working in the industry, whether in front or behind a camera or microphone. The Miss Everything Entertainment team provides services for film and television production, music production, and live events, working with popular artists like Teyana Taylor, Smokey Robinson, and Soulja Boy to make creative visions a reality. St. Cyr has also worked with the Pan African Film & Arts Festival (PAFF) for three years, curating panels, film screenings, and other aspects of the event in both online and in-person formats.


We spoke with J'Tasha St. Cyr about Miss Everything Entertainment, mentorship, and more. Read the full interview below and check out the company on IG.


 

Share little bit about yourself and what you do.

My name is J’Tasha St. Cyr and I am the CEO and founder of Miss Everything Entertainment. It’s a woman-owned company that empowers women to be creatives both behind and in front of the camera. If there’s any way I can help women put together their vision, I am all for it.


"If there’s any way I can help women put together their vision, I am all for it."

At what age did you know you wanted to work in the entertainment industry?

I started in the entertainment industry at four years old. I was dancing internationally for a Caribbean company called Elegant Flair in front of the camera then started choreographing. I picked up modeling and acting as a teenager and then started working on marketing with artists at age 18. I started in film and TV production at 23 years old and things grew from there.


Who or what were your first influences?

I have a really big family, so they were my earliest influences. I have a cousin in music, who was signed to Snoop Dogg, and sort of introduced me to that world. My other cousin started writing songs for Puff Daddy and Nicki Minaj… seeing them grind really inspired me and opened my eyes to the entertainment industry.


Tell us about Miss Everything Entertainment. And how it started.

The company started four years ago. I was working behind the camera and I was the youngest, the only female, and the only African American person in production. That empowered me to create my company, which could then help more women like me in the entertainment industry.


What services do you provide?

We provide three different services. One is for film and television production, another is for music production, and we also do events. We do anything from red carpet film premieres to album release parties–anything in entertainment.


How big is your team?

I like to work with a lot of entrepreneurs, so I would say we have more independent contractors. Everybody is their own boss and leader, but we all come together to make things happen. I do work with a core five young ladies, though… There’s somebody who heads up the entertainment department, someone who leads the music department, someone for film, and we all just collaborate and work together.


How has COVID-19 impacted these services?

Many of our productions have been moved to virtual formats now. For example, I’ve been a part of the Pan African Film & Arts Festival (PAFF) for three years now and I led that virtually last year by providing services for events online. We had panels, film screenings, and more online. This year, it was a hybrid; those who couldn’t or didn’t want to travel could still experience the festival online, but there was also an in-person event.


Talk about your music video production and directing experience.

Music was one of my first loves, so working in that industry was a lot of fun for me. Seeing the artists create their worlds and explore their music with a visual is so mind blowing. What I do at Miss Everything Entertainment is that I help bring all the different pieces together: hiring a director and models, working on sound, finding a location… I’m then able to create job opportunities and make sure everyone works together as a whole.


"What I do at Miss Everything Entertainment is that I help bring all the different pieces together: hiring a director and models, working on sound, finding a location…"

Who have been your favorite artists to work with so far? Why?

My favorite artist to work with was Teyana Taylor. She’s so young, but she knows what she wants, both behind and in front of the camera. I also really like working with Smokey Robinson and Charlie Wilson. Soulja Boy was very fun because his energy on set is very lively.


Who is your dream artist to work with?

Probably Beyoncé. I’ve heard that her hustle and grind–her motivation–is just amazing.


What is your favorite role to fill at Miss Everything Entertainment?

My favorite part of Miss Everything Entertainment is giving young women opportunities to learn and gain experience on both sides of a camera. I don’t think I could pick a specific job as my favorite because I really love everything I do.


Speak to your experience as a woman of color in the entertainment industry.

The positive side to it is that people in the industry tend to be more accepting of women of color doing what a man usually does (being a producer, director, filmmaker, etc.). Being able to add a new perspective and experience to a project is also a good part of it. I have noticed, depending on where I’m working, that a lot of companies are becoming more inclusive.


What advice do you have for other young women and girls hoping to break into entertainment?

  1. Never forget who you are.

  2. Be sure of what you want to do.

  3. Always follow through and be consistent.

  4. Do not crumble to peer pressure.

  5. Reach out to an amazing mentor; have somebody on your side.

  6. Never give up.

"Never forget who you are."

What can the Intersect audience do to support your message and highlight more women in the entertainment industry?

The Intersect audience can support my message by bringing more awareness to women of color who are leading the industry and doing positive things.


Is there anyone in particular that you’d like to spotlight right now?

There’s a really amazing publicist who does PR, business consulting, marketing, and much more. SheRise Ford is the CEO of the SheRise Enterprise and she’s putting her clients on some major networks and just accomplishing a lot. She also helps small businesses grow their market base and evolve with the times. I love working with like-minded individuals and together we make a great team.


What’s next for J’Tasha and Miss Everything Entertainment?

I have a mentorship program where I reach out to a lot of filmmakers and young entrepreneurs who are looking for business guidance. I have a course where I work with the SheRise Enterprise–the “SheRise University”–to give online tips and advice. You can’t learn the whole industry from a book, so it’s a really good hands-on opportunity for anyone wanting to learn about it. You can go to my website or my Instagram page to sign up for the courses or reach out about mentorship opportunities and business guidance. I love helping people grow!


"You can’t learn the whole industry from a book, so it’s a really good hands-on opportunity for anyone wanting to learn about it."