Everything You Need to Know About Nike's Collaboration with Tiffany & Co.
I can't say that I saw this collaboration coming, but it was never outside the realm of possibility. Sportswear titan Nike linking up with luxury jewelry design house Tiffany & Co for the Nike Air Force 1 is not just another collaboration in the age of brand partnership bombardment. Nevertheless, the announcement was made, and unsurprisingly many have marked their calendars for a chance to pick these up.
Choosing a heritage model like the Air Force 1 seems like the most fitting silhouette for a brand that has been around since the 19th century. The Air Force 1's legacy may not be as longstanding as the jewelers, but it carries its weight with its classic status and global appeal.
For this collection, the Nike Air Force 1 Tiffany take on premium black suede upper with the Swoosh in Tiffany's signature blue. Co-branded silver plates embellish the heel with the tongue tag that showcases Tiffany in script font. But here's the catch. The retail for this pair stands at $400 USD. Most likely due to the 925 silver plates and premium materials.
The collection extends out to alternative dubraes, a shoe horn, a whistle, and a toothbrush all with co-branding. The accessories range from $250 USD to $475 USD. Of course, Lebron James of the Los Angeles Lakers, who signed a lifetime deal with Nike, is the first to debut the sneakers with a custom collaborative jacket made by Settlemier.
The Nike Air Force 1 Tiffany & Co. is set for a global launch on March 7 at Tiffany Flagship Next Door and Tiffany & Co. SoHo stores, the Nike SNKRS app, and select stores in North America.
