Nike is Suing MSCHF Over Lil Nas X's "Satan Shoes"

Lil Nas X's limited-edition Air Max 97 shoes — containing actual human blood — weren't authorized by Nike, according to a suit filed March 29 in New York federal court.


Nike says MSCHF Product Studio, the company the rapper partnered with to launch 666 pairs of the sinister sneakers, materially altered its trademarked product without permission and it isn't thrilled that people think Nike endorses satanism.


"The material alterations include at least referring to the shoe as the Satan Shoe, adding red ink and human blood to the midsole, adding red embroidered satanic-themed detailing, adding a bronze pentagram to the laces, and adding a new sock liner," states the complaint. "There is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product."


Nike is suing MSCHF for trademark infringement and dilution and unfair competition. It's seeking compensatory, statutory and punitive damages, plus disgorgement of profits in an amount to be determined and is asking the court to order that the shoes and all marketing materials be turned over to Nike for destruction.


While MSCHF hasn't released a comment yet, Lil Nas X tweeted about the situation (naturally) alongside a meme.



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