LaQuan Smith and Cash App Collaborate on Unique Collection
"Cash App was a crucial part of building my brand, so designing for Cash App is bringing my career full circle,” said Smith. “In the same way that Cash App is making finance more relatable, this collection is about the relatable side of my designs – it’s effortless, everyday, iconic luxury."
New York designer LaQuan Smith has been making groundbreaking strides in fashion since he launched is label in 2013. From major partnerships like Puma, to a CDFA nomination, to being the first designer to hold a show at the Empire State Building, LaQuan is not afraid to push boundaries. LaQuan's latest venture is a collaboration with the #1 finance app in the United States, Cash App.
The LaQuan Smith x Cash App capsule effortlessly caught the attention of the internet after photos were posted from the launch party. Celebrities like Christine Quinn, Chanel Iman, and Lori Harvey posting in LaQuan's signature sexy silhouettes. The capsule features a bomber, leggings, bodysuit, and catsuit.
It is clear that LaQuan's love for New York City carried into this collection, as it was designed to bring the red carpet onto the street. LaQuan's focus on maintain a strong brand ethos through all of this collections is what keeps him in the forefront of the fashion industry's minds.
Check out the full collection and purchase pieces on the Cash by Cash App site.