It's that time of year – consumers are being bombarded with an overwhelming amount of gift guides from "experts," and every brand across categories is fighting to come out on top. Everyone thinks they know what products their favorite Gen Z cool girl wants for the holidays, but we did a quick pulse check to get some insight. We ran a poll of 246 Gen Z women, and here are the responses we received.
What category of gifts are you more interested in this holiday season?
These were the categories we chose to poll due to social listening and common gifts from previous years
If fashion, what items?
Clothing includes all categories such as tops, bottoms, knitwear, underwear, etc.
Bags include all categories such as handbags, backpacks, luggage, etc.
Shoes include all categories such as sneakers, boots, etc.
If beauty, what items?
Haircare includes all categories such as hot tools, brushes, shampoos, etc.
Skincare includes all categories such as tools, moisturizers, serums, cleansers, masks, etc.
Cosmetics includes all categories such as foundation, concealer, blush, lip products, makeup brushes, etc.
If tech, what items?
Daily tech includes the following products: phones, headphones, TVs, computers, tablets
Health includes all categories such as wearable tech like watches and rings
If home, what items?
Appliances include all categories such as kitchen appliances, coffee machines, etc.
Furniture includes all categories such as sofas, mattresses, etc.
Decor includes all categories such as bedding, throws, mirrors, wall art, etc.
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