The first three locations for UMUSIC Hotels, the companies' music-themed luxury hotel venues, are slated to be in Atlanta, Biloxi, and Orlando, with locations in other cities around the world to come.
The hotels will be designed to specially embody each city's local culture and spirit and will promote social change and education, as well as serving as a creative center for innovation through music. UMUSIC Hotels plan to create jobs for local residents and support local businesses and suppliers. They will also create opportunities for local artists and creatives, while introducing guests to cities' local music scenes.
These hotels will feature new, advanced music venues where local musicians can perform and put their music out into the public.
President and CEO of Universal Music Enterprises, Bruce Resnikoff, explained the vision of the UMUSIC Hotels; "through music’s unique power to inspire and unite – especially given UMG’s unparalleled roster of artists and labels – UMUSIC Hotels will both highlight these cities’ rich music heritages and provide new opportunities for artists to reach fans in immersive, innovative and authentic ways.”
“Every destination holds a great story just waiting to be told through its cultural heritage and its music," said Robert Lavia, Chairman at Dakia U-Ventures LLC. "Through this new concept, we will both help people discover new ways to channel their love for music and the arts and help empower the transformation of communities worldwide through cultural, inspirational, creative and conscious collaboration. And we’re thrilled to work together with Universal Music Group who shares our vision and passion about the powerful role of culture and music for each community we touch.”
For the hotel's U.S. locations, the joint venture has teamed up with Pyramid Hotel Group to create immersive and truly one of a kind music experiences for musicians and their fans, with an entertainment-first approach to the hospitality industry. Pyramid's Chief Executive Officer, Warren Fields, said "We’re excited to work with the Dakia U-Ventures and Universal Music Group teams to launch this new category of experiential hospitality and help create properties that truly embody the spirit of the communities of which UMUSIC Hotels will be a part. We share in the vision to give fans, guests and our communities best-in-class experiences around the world.”
UMG and Dakia U-Ventures hope to reunite communities and support the recovery of the music world after the COVID-19 pandemic, which has decimated not only the tourism and hospitality industries, but also the music industry.