Tatyana's Face Card

Tatyana Lafata is a Brazilian-born, LA-based beauty creator whose world revolves around glowing – inside and out. Known as social media's "beauty guru big sis," she provides her audience with an effortless mix of wellness rituals, skin-first routines, and soft-glam essentials. She has truly built a community that looks to her for guidance on living beautifully in the everyday. Did we mention she has a face card that never declines? We spoke with Tatyana about her favorite beauty products, tips, and tricks on this installment of Face Card.

Tatyana ©

When did you first get into beauty?

I grew up around beauty. In Brazilian culture, taking care of yourself isn’t optional – it’s a way of life. From hair rituals to skincare routines, it was all ingrained in me early on. I was taught from such a young age to care for myself, stay put-together, and always show up feeling my best.

What was the first ever beauty product that you were obsessed with? 

Oh my gosh! The Tarte Amazonian Clay Foundation – I used to layer that on every single day before I went to school – even though I was definitely WAY too young for it. I would CAKE it on so thick!

Who are your current beauty inspirations in culture?

Hailey Bieber is one of my biggest beauty inspirations because she shares the same beauty preference that I do – which is very natural and minimal makeup. It's kind of just accentuating your own features. She's also part Brazilian, which I love, and I just feel like she embodies that natural, effortless beauty that I love to share about and talk about on my page.

Tatyana ©

Now for the product recs! If you could only bring three beauty products with you on a two-month trip, what would they be (the must-haves)?

1. Rhode Pocket Blush

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2. REFY Brow Tint Eyebrow Gel

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3. Eyelash Curler

Fab! Now, name a few underrated beauty products that people should know about. 

1. Victoria Beckham Beauty Contour Stylus

Victoria Beckham ©

2. Genabelle PDRN Glazed Lip Treatment

Genabelle ©

3. Kylie Cosmetics Dewy Balm Stick

Kylie Cosmetics ©

To close, give me one Tatyana exclusive beauty tip!

Eat your skincare. Juicing, lots of healthy fats – anything like that – will make your skin absolutely glow. I love juicing, carrots, beets, celery – those are like the best things for an internal + external glow!