Cou Cou Expands Into Sleepwear with Lila Moss
- Drew Townsel
- 2 days ago
- 1 min read
Cou Cou steps into the holiday season with a softer, sweeter mood, tapping Lila Moss to front their first ever pajama set and instantly making sleepwear feel like an aesthetic.
Shot in London by Adam Peter Johnson, the campaign leans into quiet winter energy: organic cotton, clean silhouettes, muted tones and that dreamy, almost nostalgic warmth that makes you want to cancel plans and stay in silk. Lila brings Cou Cou’s signature ease to life with a look that feels confident, comfortable and totally unbothered, proving pajamas can be just as chic as your daytime rotation.
This drop marks a natural evolution for the brand. Known for lingerie and basics that women actually reach for, Cou Cou expands into relaxed luxury with pieces meant for mornings on the couch and late nights answering texts, moving effortlessly between rest and real life. It is simple, cozy and timeless in that way holiday pieces rarely are, the kind of set you keep long after the season ends. Shop the collection now here.
