Press Play: Jordan Ward Releases New Single "Juicy"

Jordan Ward is kicking off his next chapter with the release of his new single “JUICY,” accompanied by an official music video that showcases his signature mix of swagger, soul, and genre-blurring sound. The St. Louis-born singer-songwriter returns after a breakout 2023 that saw him cement his place as one of R&B’s most exciting new voices. With “JUICY,” Ward doubles down on the vibrant energy and melodic storytelling that first drew listeners in, reintroducing the sound that made his debut album FORWARD such a standout moment.

That debut record elevated Ward from a rising talent to a breakthrough artist, weaving old-school funk, alternative rock, hip-hop, and contemporary R&B into a single cohesive vision. Highlights like “IDC” featuring Joony, “CHERIMOYA,” and the fan favorite “FAMJAM4000” showcased his ability to expand the R&B genre’s possibilities. Executive-produced by Lido, the project connected Ward with a network of collaborators who’ve helped shape some of the biggest names in pop and hip-hop, and it positioned him as a true innovator.

Coming off a year marked by a nomination for Outstanding New Artist at the 55th NAACP Image Awards and a string of global tour dates, including Europe and supporting JID and Smino on the Luv Is 4Ever Tour, Ward is using “JUICY” as both a reset and a launchpad. The new single radiates the kind of confidence and creativity that signals he’s entering a fresh era—one where his genre-crossing instincts, soulful edge, and vivid songwriting are poised to resonate even more widely. With “JUICY,” Jordan Ward isn’t just returning; he’s evolving in real time, setting the tone for what promises to be a defining year ahead.

Listen to the new single below.