Press Play: The Deep Drops New Single "KPOP B!TCH"

Korean cult favorite The Deep drops her explosive new single “KPOP B!TCH”, the second taste of her upcoming debut album of the same name arriving December 2. Produced by Frost Children and kimj, the track blends 2000s synth-pop nostalgia with the glitchy edge of Korean hyper-pop, all wrapped in The Deep’s signature English–Korean lyrical mix. The video, shot in Seoul, leans into the song’s club-ready energy, expanding the fearless sonic world she’s been shaping since her 2019 debut EP.

With “KPOP B!TCH,” The Deep continues to lead the rising wave of independent Korean artists redefining what pop from Seoul can look and sound like. Known for her DIY approach, handling everything from mixing to visuals, she’s built a global community drawn to her genre-blurring style, Y2K aesthetics, and internet-first creativity. The single lands on the heels of “Lucky Star,” recent collaborations with kimj, SEBii, and Effie, and ahead of her appearance at STANDARD SEONGSU Vol.3, cementing her status as one of the most compelling voices pushing beyond mainstream K-pop conventions.

Listen to “KPOP B!TCH” below.