Our favorite new moments in fashion, hand-picked by our editors.
POSTER GIRL SS24
POSTER GIRL's SS24 campaign video went absolutely viral this week, featuring Cindy Kimberly, JT, and Alana Champion. Highlighting the label's new collection of sexy silhouettes, the video was a modern take on a feminist rebellion in the city. The bold campaign is uplifting, celebratory, and inspirational. Shop the new collection now via the POSTER GIRL webstore.
From the creative minds of Jordan Bowen and Luca Marchetto comes JORDANLUCA’s Fall/Winter 2023 campaign that circles back to the label’s British identity as a London-based label. Along the British roadways stand models in conflicting attire for the setting: sheer dresses, exaggerated suiting, and fur and leather coats. Graphics such as a butterfly coalign with the brand’s intention of transformation and metamorphosis into something new and different. Snakeskin and plaid are patterns to keep the party going, and oversized neckties and high-collared shirts keep things uniquely traditional. Check out the collection on the JORDANLUCA website.
Swiss label Bally is gearing up for a new horizon with the placement of Simone Bellotti at the helm of the brand’s design team, and the newest campaign shows just a peek of what’s in store for Bally ahead of Milan fashion week. Set in Lake Lugano, Switzerland, Bally’s home, the Fall/Winter 2023 campaign spans across the aesthetics of elegance, emotion, and sophistication with clean and simple designs and timeless pieces. Archival pieces can be seen in the campaign, such as Bally’s signature leather items, outerwear, and a splash of denim. Neutral is everything, with the majority of the campaign focusing on black, white, and navy tones, with pops of warm tones in overstated garments. Check out the collection on the Bally website.
For a brand that is entirely known for its cars, Ferrari’s unexpected entrance into the fashion world has come with its new Fall/Winter 2023 campaign, centered around “Beauty In Motion” and the transcending designs of luxury cars into luxury clothes. Utilitarian designs range from bomber jackets and jumpsuits, while formal coats, trousers, and dresses take a more elevated approach. Modern and sleek details are reminiscent of Ferrari’s motor designs, such as angular eyewear, metallic stilettos, and leather handbags. Check out the collection on the Ferrari website.
Ahead of the Spring/Summer seasons, Seoul-based label BLR has released its latest Spring/Summer 2024 collection, focusing on the collective youth movement as a community. The collection oozes the fiery confidence of the younger generations with a fearless and worldly approach to each piece that gives the energy of being oneself no matter the circumstances of the present. Colors are important to this collection against black, white, and grey bases. Blue and red denim jump out, while nylon and a collection of differing textures come together to create controlled chaos in varying silhouettes. Check out the collection on the BLR website.
Check back next week for more.