Zendaya x On Launch “Be Every You” Campaign
- Drew Townsel
- Aug 11
- 1 min read
Zendaya has stepped into an exciting new role—not just as a face of On Running, but as a co-designer of the brand's Fall/Winter 2025 sneaker, the Cloudzone Moon. Developed alongside stylist Law Roach, this silhouette is a revamp of On’s Cloudzone sneaker, enhanced with a breathable mesh upper, plush forefoot padding, and the signature CloudTec® cushioning, all designed for comfort and movement.
Unfolding across four ethereal, moonlit sets in a cinematic short film titled “Be Every You”, directed by Bardia Zeinali and captured by Emily Lipson, the campaign explores Zendaya’s many sides—rebel, romantic, calm, and chaotic—through fluid movement and reflective narration. At its emotional core is the idea that movement is a way of connecting with oneself, embracing every facet of identity, and being present in every version of who you are.
Alongside the sneaker, the campaign introduces pieces from On’s FW25 apparel lineup—lightweight, breathable essentials like a structured bomber jacket, a sleek studio bodysuit, and a minimalist track set that combine performance and style. The Cloudzone Moon and full FW25 apparel collection are available now on On's website and in select stores.
A second sneaker in the series, the Cloudtilt Moon, featuring enhanced recovery cushioning, will follow on October 2, 2025.
