What's New in Fashion: From Marc Jacobs to FILA
- Drew Townsel
- 5 hours ago
- 2 min read
Our favorite new moments in fashion, hand-picked by our editors.
Marc Jacobs FW25 "JOY" Campaign
Marc Jacobs’ Fall/Winter 2025 “JOY” collection channels the vibrancy of New York City, blending art, fashion, and everyday life into a seamless narrative. Shot by Nick Newbold and styled by Stella Greenspan, the campaign follows models through real urban settings, bringing an approachable energy to pieces like the sculptural Cristina Satchel and Suede Dakota Satchel. Playful yet refined, the collection features collaborations with artists David Shrigley, Derrick Adams, and Hattie Stewart, infusing bold illustrations and wit into timeless silhouettes. With a focus on proportion, color, and ease, “JOY” captures the spirit of movement and celebration, turning functional staples into wearable art. Check out the full collection now on the brand's website.
FENTY x PUMA
Rihanna’s latest collection with Puma taps into her flair for blending sport and streetwear, revisiting football’s heritage while crafting pieces destined for everyday style. The Avanti LS sneaker takes its cues from the classic PUMA King soccer boot, yet reimagines it with luxe leather and suede in both pale purple and a sleek black-and-beige palette, equipped with understated football stitching and a fold-over tongue that nod to the field while bridging into runway-ready ease. The collection doesn’t stop at footwear—it also introduces playful, hybrid accessories like the Cat Cleat Slide, a laid‑back slip-on sandaled with cleat-inspired studs on the sole for a bold, subversive twist. Complementing these are off-duty staples—oversized pullover tops, slim track tees, T7 pants, and shorts—that bring together athletic DNA and Rihanna’s unapologetically bold aesthetic, proving sportswear can be both functional and fashion‑forward. Check out the full collection here.
Palace “Doraemon” Capsule
Palace’s FW25 “Doraemon” capsule reimagines skate-wear through a nostalgic pop‑culture lens, blending the brand’s streetwise DNA with beloved characters from Japanese manga. The drop features a wide array of wardrobe and lifestyle items—think graphic hoodies, tees, shirts, baggy jeans, caps, skate decks—all emblazoned with playful imagery of Doraemon and his sister Dorami. The collection’s standout pieces are two aviator-style leather jackets by Avirex—one in monochrome with a bold Doraemon back graphic, the other in mustard and sky blue with Dorami—both richly detailed with chenille patches, embroidery, and rugged hardware. This playful, nostalgia-forward line launched globally on August 8th with staggered regional rollouts that underscore its broad, cross‑cultural appeal. Purchase the new products here.
FILA FW25 Campaign
FILA’s Fall/Winter 2025 campaign, “Classics Reimagined,” breathes new life into the brand’s tennis heritage by pairing archival silhouettes—like striped tracksuits, crisp polos, and retro knits—with elevated materials and modern tailoring. Shot through a mix of traditional photography and AI-enhanced visuals, the collection is presented against the backdrop of Italian cityscapes, blending sportswear nostalgia with a contemporary edge. The result is a fresh yet familiar wardrobe that celebrates FILA’s legacy while speaking to today’s style landscape.
Check back in a couple of weeks for more.