A deep-dive into Gen Z's obsession with 2016.

A deep dive into Gen Z's obsession with romanticizing life.

Besides resilience, humor, and workplace boundaries, one of Gen Z's most powerful skills is speaking in Memes. Because we are the first digitally native generation, we grew up with enough viral memes and videos to literally create our own language. This language is being dubbed "Memology", and we're obsessed with it.

An analysis of the rise of distinctly conservative aesthetic trends that signal a new cultural wave.

An analysis of the recent rise of the "boho chic" style.

Our favorite fashion trends of 2024 – curated by our editors.

A breakdown of the internet's underconsumption core trend.

Underconsumption is trending on Gen Z TikTok right now. But is it actually realistic?

An analysis of the rise of the Coach Brooklyn's bag.

The best fall beauty products to buy in September 2024.

Our 2024 Fall Fashion Trend Report includes trends like square-toe boots, cowhide, denim on denim, suede, and more.

An analysis of Summer 2024's drop-waist trend's relationship to toxic trends such as “Heroin Chic” and “Indie Sleaze.”

An analysis of Gen Z's over-usage of the term "aesthetic."

An analysis of the "I think I like this little life" TikTok trend.

A Gen Z analysis of the Stanley Cup and overconsumption.

Analyzing the Fall 2023 tights trend.

FIT students' take on how to beat fashion fatigue.

An analysis of the Skims nipple bra.

An analysis of the mixture of "preppy" style and "streetwear" style.

An analysis on Sandy Liang's impact on feminine style.