Get to Know Callie Reiff: the Indie Club DJ and Producer Taking NYC by Storm

Updated: Jun 15

Callie Reiff is a rapidly rising indie club producer and DJ.

Reiff's musical journey began with her performance in the New York City Ballet's The Nutcracker at just seven years old. A little bit later, she learned how to play the drums by watching YouTube tutorial videos, and eventually enrolled in the NYC Electronic Music Production & DJ School Dubspot. At just 21 years old, she has released music on A-Track's Fool's Gold label, OWSLA's NEST HQ Imprint, Ultra Records, and Universal Music. Her music is on Spotify's "Women of Electronic Music's Playlist for Women's History Month," and she has remixed work for Sofi Tukker and Kayzo among other artists.

Simultaneously, Reiff has continued to model with NEXT Models over the years, working with brands such as Converse, H&M, and Beats by Dr. Dre and doing editorial modeling for Milk, Vogue, Teen Vogue, and more. She is one of Teen Vogue's "10 Female Artists Who are Changing the Music Game," and has received recognition from major names, brands, and labels across the country.

The young star's debut single "Tin Machine" accrued almost one million Spotify streams, and she continued to showcase her immense skill with the releases that followed. She has performed at famous venues all across New York, including Terminal 5 and Output, and became the youngest DJ to perform at the famed Webster Hall at age 15. She has opened for the likes of Ed Sheeran, Zedd, Skrillex, Deadmau5, and many more world-famous musicians.

Reiff's most recent single, "What Ifs," is upbeat, catchy, and perfect for your summer playlist. Created in collaboration with Louella, "What Ifs" is an ode to the questions and unknowns created by the COVID-19 pandemic. The song is a dynamic masterpiece, with punchy build-ups and drops and a perfectly balanced verse section.

We spoke with Callie Reiff about her musical influences, experiences, and latest single.