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Skims Taps Lana Del Rey for Valentine's Day Campaign

"Ooh, let the light in."

It's giving absolute coquette realness. SKIMS isn't new to launching internet-breaking campaigns, but this one may just be their best yet. For this year's Valentine's Day campaign, Kim Kardashian's brand tapped Lana Del Rey, the absolute mother. Shot by the great, Nadia Lee Cohen, the campaign is a perfect depiction of Lana’s iconic old Hollywood aesthetic.

SKIMS' annual Valentine's Day Shop is available Jan. 23 for $16-$124 on their webstore.


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