top of page


What Is Underconsumption Core?
A breakdown of the internet's underconsumption core trend.


Is Underconsumption Actually Realistic?
Underconsumption is trending on Gen Z TikTok right now. But is it actually realistic?


No More UMG On TikTok? But What About the Coquettes?
TikTok has announced that it will no longer host the music of any of Universal Music Group artists on its platform.


I Think I Hate This Little Life
An analysis of the "I think I like this little life" TikTok trend.


Analyzing the Cool Girl Archetype
An analysis of the current state of the "cool girl."


Is Haiden's "Wasted" the Next Sizzling Summer Sing-Along?
Rising 22-year old pop singer-songwriter Haiden released "Wasted" on June 24, 2022, following the massive success of the single and music...


Everyone and Their Mom is Talking About Tessa Violet's New Single: Here's Why
Up-and-coming independent alternative pop artist Tessa Violet released "YES MOM", the first single from her upcoming sophomore album, on...


I Guess 'this is what falling in love feels like' by JVKE
TikTok's Viral Sensation, JVKE continuing to explode with his song "this is what falling in love feels like" being used over 106k times...


Vydia's Elizabeth Eason on Viral Marketing Strategies, the African Music Market, and More
Elizabeth Eason leads Label & Artist Services at Vydia, an end-to-end platform that provides managers and labels with the tools and...


Interview with Andrew Spalter: The Entrepreneur Connecting the Chinese and American Music Markets
Andrew Spalter is a talented entrepreneur who has successfully bridged the digital gap between the United States and China. Spalter first...
bottom of page