In the skincare world, we often see a plethora of the same products. Little difference from one to the next, little innovation, and little ability to embrace the new. That's where Bubble comes in. The unique skincare brand founded by Shai Eisenman is all about new-school skincare in an old-school skincare world. They have seamlessly grasped the attention of the next generation by creating impactful yet accessible products. We spoke with Bonnie Szucs, VP of Business Development, about the brand's DNA and vibrant community.
Bubble’s products are “New-School Skincare in an Old-School Skincare World?” Could you share the story and motivation behind the founding of Bubble?
Our founder and CEO, Shai Eisenman, was walking down the aisles of mass retailers and saw that there was little-to-no product innovation on the shelves; the products had been the same since she was a teen and even her mom. Skincare as an industry was exploding, but this was reserved for specialty retailers and at a higher price point; there was a gap in the market for quality skincare that was affordable and available in mass. She wanted to help the Gen Z community tackle their skincare issues by bringing the quality and experience of prestige skincare, but at prices they could afford. We spoke extensively with Gen Z and built a community for them, and by them, where we asked about what types of products they were interested in, what they were looking for on the market, and what type of brands would inspire them, and then we created Bubble. We pride ourselves on educating our consumers with our Skincare School, giving them advice on skincare, and debunking old-school skincare myths, ultimately helping them be the best version of themselves possible.
What factors are considered when selecting product ingredients, and how does it ensure their quality?
We research and source ingredients, then formulate countless options to ensure we are putting out the best products possible. Each ingredient, whether it be a plant-based powerhouse or a safe synthetic, is expertly selected, tested, and chosen to deliver what the skin needs. All of our products are formulated with effective, top-of-the-line ingredients and exclude anything considered questionable — no dyes, fillers, fragrances, gluten, animal-derived ingredients, essential oils, parabens, sulfates, or drying alcohols. All of our products are vegan, cruelty-free, and Leaping Bunny Certified.
How does Bubble prioritize sustainability and environmental responsibility?
We are immensely grateful for our partnership with Ecodrive. With every order placed, we plant a tree that helps offset the CO2 generated when a product is shipped. We also partner with TerraCycle, which encourages consumers to recycle their empty products.
Can you elaborate on why Bubble is “more than skincare?”
While our ultimate goal is to provide consumers with high-quality products at accessible price points, we have built a powerful community that gives us feedback on every aspect of our brand. From new product developments to packaging and more, our community is at the forefront of our brand, helping us guide our decisions beyond skin care. We understand that skin problems can adversely affect teens’ mental health and strive to educate and support consumers to help them feel more in control of their overall mental well-being. Bubble donates a portion of proceeds to nonprofit organizations, such as The Trevor Project, that support teens and young adults struggling with mental health issues. We also have a partnership with BetterHelp, an affordable online private counseling service that gives teens 50% off their first month.
Bubble recently released its first-ever SPF product. What differentiates your sunscreens from other players in the sunscreen industry?
After 3 years and over 100 iterations, we are so excited to have finally launched our two new mineral SPF 40 sunscreens. When you take a look at the sunscreen market, consumers can be paying upwards of $30-$50 for a high-quality and effective sunscreen. Both our Solar Mate Invisible Daily Mineral Sunscreen Broad Spectrum SPF 40 and Plus One Tinted Daily Mineral Sunscreen Broad Spectrum SPF 40 are just $19 each. Developed with dermatologists, we wanted to give our consumers the option of a mattifying daily mineral sunscreen (Solar Mate) or a glowy-finish daily mineral sunscreen (Plus One.) The best part is both are non-comedogenic, formulated with zinc oxide, and do not leave a white cast. With our airless pump packaging, they are convenient and perfect for on-the-go. Our SPF will be available nationwide in Walmart, Ulta, and CVS this summer; we are committed to keeping them accessible.
Could you share any plans or goals for the brand’s future growth and expansion?
We are so proud of the growth we’ve seen so far this year and are excited to keep the momentum up with new product launches and retail expansion nationally and globally. By the end of the year, we’ll be in more than 12,000 retail stores nationwide!
Is there anything else that you would like to share?
We are so grateful for our community and truly cannot thank them enough for all that we have accomplished thus far. There is nothing more rewarding than being able to provide safe, effective, and affordable skincare while also helping to boost one’s confidence and self-esteem.